The Cush-it, by Luna Sea Sports, is an easy, lightweight, durable, premium foam fishing rod accessory that will: Float your fishing rod! Cushion you from your rod butt! Improve rod sensitivity! Letface it, good fishing rods, reels, line, and tackle are not cheap! So why would you risk your expensive fishing pole and lures going overboard, never to be seen again, when you can easily add this affordable, lightweight, easy on & off premium foam Cush-it to provide comfort and peace of mind??and even improve your fishing!